BYD
Sealion 5 DM-i
Launch Event VI
AGENCY: Strata
BYD's new Super DM range needed a launch capable of speaking to five very different audiences: Media, retailers, fleet buyers, KOLs and internal stakeholders, across a three-day event, without losing a single, coherent identity in the process.
The concept, Dual Power. One Vision. was developed as part of the pitch, which went on to win.
We took BYD's Ocean Aesthetics design philosophy as the starting point, using the duality of water, power and stillness, motion and calm as a visual metaphor for the union at the heart of the cars themselves: electric and engine, efficiency and emotion, intelligence and humanity.
The identity held from first pitch through to production, unchanged, and carried across every touchpoint of the live event: invitations, wayfinding, stage design, and digital assets, each adapted to speak to its specific audience while staying recognisably part of one system.
Dual power.
One vision.
That duality was rendered as generative wave-forms in electric blue, confidently minimal, letting the movement of the forms carry the meaning rather than heavy messaging.
